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디자인차별화와 브랜딩을 통한 신용카드 성공사례 연구 - 현대카드를 중심으로

Title
디자인차별화와 브랜딩을 통한 신용카드 성공사례 연구 - 현대카드를 중심으로
Other Titles
A Study on the Credit card success example through Design Differentiation and Branding -Focused on the Hyundai Card-
Author
송지성
Keywords
브랜딩; 브랜드 확장; 차별화 디자인; Branding; Brand Extension; Differentiation Design
Issue Date
2006-12
Publisher
한국디자인문화학회
Citation
한국디자인문화학회지, v. 12, No. 4, Page. 108 - 117
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541665&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/110021
ISSN
1598-6497
Appears in Collections:
COLLEGE OF DESIGN[E](디자인대학) > COMMUNICATION DESIGN(커뮤니케이션디자인학과) > Articles
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