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휴대폰의 Product Identity 전략에 관한 연구 - 노키아 제품을 중심으로 -

Title
휴대폰의 Product Identity 전략에 관한 연구 - 노키아 제품을 중심으로 -
Other Titles
A study on the cell phones product identity strategy -Research on the strategy of Nokia product
Author
윤종영
Keywords
제품 아이덴티티; 노키아 제품; Product Identity; Nokia Product
Issue Date
2006-12
Publisher
한국디자인문화학회
Citation
한국디자인문화학회지, v. 12, No. 4, Page. 91 - 97
Abstract
Corporations began to be interested in CI (Corporate Identity), PI (Product Identity) by means to go up value of corporation that has competitive power, according as the world approaches to a keen competition for design. PI (Product Identity) is part of synthetic and systematic strategy of corporation to gain an advantage over competitor in market with unity of corporate image. Nokia has build strong and unique Product Identity with their own form language and their product portfolio, which is one of the main reasons that Nokia has succeeded as the world’s leading mobile phone manufacturer, which offer attractive, personally relevant products to multiple user segment. And nowadays Nokia tries to produce more fashion phones according to needs of users and character of mobile phones, which present personality of users. The presentto explore how Nokia has build strong Product Identity and keep their unique form language.
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541663&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/108943
ISSN
1598-6497
Appears in Collections:
COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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