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dc.contributor.author윤종영-
dc.date.accessioned2019-07-17T01:15:59Z-
dc.date.available2019-07-17T01:15:59Z-
dc.date.issued2007-12-
dc.identifier.citation한국디자인문화학회지, v. 13, No. 4, Page. 261-281en_US
dc.identifier.issn1598-6497-
dc.identifier.urihttp://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541762&language=ko_KR-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/107476-
dc.description.abstractThe corporate design is getting more important because customers would associate product design with brand value and aesthetics through visual communication before they buy and use products. Corporate Identity has been recognized as the integration of only the name and logo of the corporation. However, corporate design includes both planned and unplanned visual effects composing the whole image of the corporation. Well-refined and harmonious corporate image can be created by comprehensive holistic approach spanning all the corporate activities such as VCD(Visual Communication Design), PSD(Product System Design), SD(Space Design), CSD(Cyberspace Design). Corporate design for identity aims to share corporate spirit and define identity through coordination of images of product and brand. Design concept and its extensive application could be accomplished through the re-interpretation on the needs of a product fitted in with corporate design strategy as well as technological review for shape and developing attractive appeals. This study helps understand how corporate design affects on the establishment of corporate image for product design.en_US
dc.language.isoko_KRen_US
dc.publisher한국디자인문화학회en_US
dc.subject기업 디자인 아이덴티티en_US
dc.subject제품 시스템 디자인en_US
dc.subject비주얼 커뮤니케이션 디자인en_US
dc.subject스페이스 디자인en_US
dc.subjectCorporate Design Identityen_US
dc.subjectProduct System Designen_US
dc.subjectVisual Communication Designen_US
dc.subjectSpace Designen_US
dc.title비즈니스 유형에 따른 기업디자인 아이덴티티(Corporate Design Identity) 전략 모형 - 제품디자인을 중심으로 -en_US
dc.title.alternativeStrategy Model of Corporate Design Identity based on Business Type -Focused on Products Design-en_US
dc.typeArticleen_US
dc.relation.journal한국디자인문화학회지-
dc.contributor.googleauthor전명섭-
dc.contributor.googleauthor윤종영-
dc.relation.code2012212094-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMPUTING[E]-
dc.sector.departmentDIVISION OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY-
dc.identifier.pidjyyoon-
Appears in Collections:
COLLEGE OF COMPUTING(소프트웨어융합대학)[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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