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비즈니스 유형에 따른 기업디자인 아이덴티티(Corporate Design Identity) 전략 모형 - 제품디자인을 중심으로 -

Title
비즈니스 유형에 따른 기업디자인 아이덴티티(Corporate Design Identity) 전략 모형 - 제품디자인을 중심으로 -
Other Titles
Strategy Model of Corporate Design Identity based on Business Type -Focused on Products Design-
Author
윤종영
Keywords
기업 디자인 아이덴티티; 제품 시스템 디자인; 비주얼 커뮤니케이션 디자인; 스페이스 디자인; Corporate Design Identity; Product System Design; Visual Communication Design; Space Design
Issue Date
2007-12
Publisher
한국디자인문화학회
Citation
한국디자인문화학회지, v. 13, No. 4, Page. 261-281
Abstract
The corporate design is getting more important because customers would associate product design with brand value and aesthetics through visual communication before they buy and use products. Corporate Identity has been recognized as the integration of only the name and logo of the corporation. However, corporate design includes both planned and unplanned visual effects composing the whole image of the corporation. Well-refined and harmonious corporate image can be created by comprehensive holistic approach spanning all the corporate activities such as VCD(Visual Communication Design), PSD(Product System Design), SD(Space Design), CSD(Cyberspace Design). Corporate design for identity aims to share corporate spirit and define identity through coordination of images of product and brand. Design concept and its extensive application could be accomplished through the re-interpretation on the needs of a product fitted in with corporate design strategy as well as technological review for shape and developing attractive appeals. This study helps understand how corporate design affects on the establishment of corporate image for product design.
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541762&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/107476
ISSN
1598-6497
Appears in Collections:
COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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