비즈니스 유형에 따른 기업디자인 아이덴티티(Corporate Design Identity) 전략 모형 - 제품디자인을 중심으로 -
- 비즈니스 유형에 따른 기업디자인 아이덴티티(Corporate Design Identity) 전략 모형 - 제품디자인을 중심으로 -
- Other Titles
- Strategy Model of Corporate Design Identity based on Business Type -Focused on Products Design-
- 기업 디자인 아이덴티티; 제품 시스템 디자인; 비주얼 커뮤니케이션 디자인; 스페이스 디자인; Corporate Design Identity; Product System Design; Visual Communication Design; Space Design
- Issue Date
- 한국디자인문화학회지, v. 13, No. 4, Page. 261-281
- The corporate design is getting more important because customers would associate product design with brand value
and aesthetics through visual communication before they buy and use products.
Corporate Identity has been recognized as the integration of only the name and
logo of the corporation. However, corporate design includes both planned and unplanned visual effects
composing the whole image of the corporation. Well-refined and harmonious corporate image can be created by comprehensive
holistic approach spanning all the corporate activities such as VCD(Visual Communication Design), PSD(Product System Design),
SD(Space Design), CSD(Cyberspace Design). Corporate design for identity aims to share corporate spirit and define identity
through coordination of images of product and brand. Design concept and its extensive application could be accomplished through
the re-interpretation on the needs of a product fitted in with corporate design strategy as well as technological review
for shape and developing attractive appeals.
This study helps understand how corporate design affects on the establishment of corporate image for product design.
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- COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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