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공공서비스에 대한 신뢰형성 요인 연구: 수돗물에 대한 태도를 중심으로

Title
공공서비스에 대한 신뢰형성 요인 연구: 수돗물에 대한 태도를 중심으로
Other Titles
The Study of Trust Building of Public Service : The Analysis of Public Attitude of Tap Water
Author
심성욱
Keywords
수돗물; 상징적 커뮤니케이션; 홍보; 공중인식; 행위적 커뮤니케이션; Public service; Public relations campaign; Trust building; Reputation
Issue Date
2007-11
Publisher
한국광고학회
Citation
광고학연구, v. 18, No. 3, Page. 131-149
URI
https://www.earticle.net/Article/A73777https://repository.hanyang.ac.kr/handle/20.500.11754/107288
ISSN
1225-0554
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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