Repository at Hanyang UniversityCOLLEGE OF COMPUTING[E](소프트웨어융합대학)MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)Articles
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이메일광고 회피행동에 영향을 미치는 수용자의 심리적 특성에 관한 연구: 이메일관여도, 이용동기와 충족도, 광고태도를 중심으로.
- Title
- 이메일광고 회피행동에 영향을 미치는 수용자의 심리적 특성에 관한 연구: 이메일관여도, 이용동기와 충족도, 광고태도를 중심으로.
- Other Titles
- Predictors of Advertising Avoidance Behaviors of E-mail Advertising : With emphasis on involvement, use and gratification, and attitude toward ads
- Author
- 이경렬
- Keywords
- 이메일광고; 옵트인메일; 옵트아웃메일; 스팸메일; 관여도; 이용동기; 충족도; 광고태도; 광고회피행동; E-mail Advertising; opt-in mail; opt-out mail; spam mail; involvement; use and grativication and atitude toward ads; advertising avoidance Behavior.
- Issue Date
- 2007-09
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v. 18, No. 3, Page. 151-174
- URI
- https://www.earticle.net/Article/A73780https://repository.hanyang.ac.kr/handle/20.500.11754/106904
- ISSN
- 1225-0554
- Appears in Collections:
- COLLEGE OF COMPUTING[E](소프트웨어융합대학) > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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