Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 한상필 | - |
dc.date.accessioned | 2019-06-28T02:28:33Z | - |
dc.date.available | 2019-06-28T02:28:33Z | - |
dc.date.issued | 2007-09 | - |
dc.identifier.citation | 광고학연구, v. 18, No. 3, Page. 53-71 | en_US |
dc.identifier.issn | 1225-0554 | - |
dc.identifier.uri | https://www.earticle.net/Article/A73772 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/106903 | - |
dc.language.iso | ko_KR | en_US |
dc.publisher | 한국광고학회 | en_US |
dc.subject | 광고 이월 효과 | en_US |
dc.subject | 광고 효과 | en_US |
dc.subject | 정보 제시형 광고 | en_US |
dc.subject | 이미지 제시형 광고 | en_US |
dc.subject | 코익모형 | en_US |
dc.subject | advertising carry over effects | en_US |
dc.subject | advertising effects | en_US |
dc.subject | informative advertising | en_US |
dc.subject | image advertising | en_US |
dc.subject | koyck model | en_US |
dc.title | 정보제시형 텔레비전광고와 이미지제시형 텔레비전 광고 간의 광고효과 이월률 차이에 관한 실증적 연구 | en_US |
dc.title.alternative | An Empirical Study on Differences between the Advertising Carry Over Rates of Informative Advertising and Image Advertiising | en_US |
dc.type | Article | en_US |
dc.relation.journal | 광고학연구 | - |
dc.contributor.googleauthor | 주대홍 | - |
dc.contributor.googleauthor | 정차숙 | - |
dc.contributor.googleauthor | 한상필 | - |
dc.relation.code | 2012211819 | - |
dc.sector.campus | E | - |
dc.sector.daehak | COLLEGE OF COMMUNICATION[E] | - |
dc.sector.department | DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS | - |
dc.identifier.pid | sphan | - |
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