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dc.contributor.author한상필-
dc.date.accessioned2019-06-28T02:28:33Z-
dc.date.available2019-06-28T02:28:33Z-
dc.date.issued2007-09-
dc.identifier.citation광고학연구, v. 18, No. 3, Page. 53-71en_US
dc.identifier.issn1225-0554-
dc.identifier.urihttps://www.earticle.net/Article/A73772-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/106903-
dc.language.isoko_KRen_US
dc.publisher한국광고학회en_US
dc.subject광고 이월 효과en_US
dc.subject광고 효과en_US
dc.subject정보 제시형 광고en_US
dc.subject이미지 제시형 광고en_US
dc.subject코익모형en_US
dc.subjectadvertising carry over effectsen_US
dc.subjectadvertising effectsen_US
dc.subjectinformative advertisingen_US
dc.subjectimage advertisingen_US
dc.subjectkoyck modelen_US
dc.title정보제시형 텔레비전광고와 이미지제시형 텔레비전 광고 간의 광고효과 이월률 차이에 관한 실증적 연구en_US
dc.title.alternativeAn Empirical Study on Differences between the Advertising Carry Over Rates of Informative Advertising and Image Advertiisingen_US
dc.typeArticleen_US
dc.relation.journal광고학연구-
dc.contributor.googleauthor주대홍-
dc.contributor.googleauthor정차숙-
dc.contributor.googleauthor한상필-
dc.relation.code2012211819-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMMUNICATION[E]-
dc.sector.departmentDEPARTMENT OF ADVERTISING & PUBLIC RELATIONS-
dc.identifier.pidsphan-
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COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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