미래 소비자를 위한 섬유패션 트렌드 분석

Abstract

To gratify consumers' desire, the flow of modern fashion is focusing on their management, rather than goods and technologies. Because of the fierce competition between enterprises, fashion makers are in need of an epoch-making product that can satisfy consumers. The makers should also reflect fashion trends to produce new products considering the image of their brands. Thus, this study was divided into consumers' age and gender by their standard. The gender was also re-classified into age, considering each life style to analyze future textile fashion trends. For this analysis, it was referred to internet and papers. To survey consumers' trends, it was limited to separate volume and information analysed by MBC AD com marketing planing team. As a result, it showed that the most sensitive class for future textile fashion is women in their twenties. They have the strongest propensity to consume because the women are very sensitive to design and trends to establish their fashion style. It also showed that fashion makers need to produce goods of a new trend for new consumers, that is to say, men in their twenties and teenagers. Therefore, to develop a trend product for future consumers, our designers should analyze trends changed by life style, reflecting consumers' sense of values, based on marketing. This study is expected to contribute to textile fashion trend development for future consumers and it also needs the succeeding research and development.