330 0

Full metadata record

DC FieldValueLanguage
dc.contributor.author최윤형-
dc.date.accessioned2019-05-03T05:12:59Z-
dc.date.available2019-05-03T05:12:59Z-
dc.date.issued2017-06-
dc.identifier.citationSOCIAL BEHAVIOR AND PERSONALITY, v. 45, No. 5, Page. 773-784en_US
dc.identifier.issn0301-2212-
dc.identifier.issn1179-6391-
dc.identifier.urihttps://www.ingentaconnect.com/content/sbp/sbp/2017/00000045/00000005/art00006;jsessionid=9m6htwb8angx.x-ic-live-03-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/103349-
dc.description.abstractWe examined the main effect of message appeal (emotional and logical) and coping style (monitors and blunters) and the interaction effect between the two on risk message processing outcomes. Participants were 74 U.S. undergraduate and graduate students who read news stories about tornadoes, then rated their risk message processing outcomes. Results showed that emotional appeals led to a higher risk perception, probability of risk occurrence, and more accurate recognition memory than did logical appeals. Further, we found significant interaction effects between message appeal and coping style on risk perception. When message appeals were emotional, monitors perceived a higher risk and probability of risk occurrence than did blunters; however, when message appeals were logical, this difference between monitors and blunters disappeared. The findings suggest that (a) emotional appeals should be included in risk communication and (b) coping styles should be considered in effective risk communication.en_US
dc.description.sponsorshipThis study was supported by the research fund of Hanyang University (HY-2009-772).en_US
dc.language.isoen_USen_US
dc.publisherSOC PERSONALITY RES INCen_US
dc.subjectcoping stylesen_US
dc.subjectemotional appealsen_US
dc.subjectlogical appealsen_US
dc.subjectrisk communicationen_US
dc.titleRISK COMMUNICATION: THE ROLES OF MESSAGE APPEAL AND COPING STYLEen_US
dc.typeArticleen_US
dc.relation.no5-
dc.relation.volume45-
dc.identifier.doi10.2224/sbp.6327-
dc.relation.page773-784-
dc.relation.journalSOCIAL BEHAVIOR AND PERSONALITY-
dc.contributor.googleauthorKim, Mikyoung-
dc.contributor.googleauthorChoi, Yoonhyeung-
dc.relation.code2017014654-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMMUNICATION[E]-
dc.sector.departmentDEPARTMENT OF ADVERTISING & PUBLIC RELATIONS-
dc.identifier.pidyoonhyeung-
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE