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스마트폰 구매결정 요인이 재구매 의도에 미치는 영향

Title
스마트폰 구매결정 요인이 재구매 의도에 미치는 영향
Other Titles
The Effect of Smartphone Purchasing Determinants on Repurchase Intention
Author
백동현
Keywords
Purchasing determinants; Repurchase Intention; Gender difference; Age difference; Smartphone
Issue Date
2017-06
Publisher
한국산업경영시스템학회
Citation
산업경영시스템학회지, v. 40, No. 2, Page. 1-12
Abstract
The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S , network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren’t any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.
URI
http://scholar.dkyobobook.co.kr/searchDetail.laf?barcode=4010025737676https://repository.hanyang.ac.kr/handle/20.500.11754/103341
ISSN
2005-0461
Appears in Collections:
COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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