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모바일 간편 결제 서비스 이용 의도에 관한 연구 : 기술 수용 모델을 중심으로

Title
모바일 간편 결제 서비스 이용 의도에 관한 연구 : 기술 수용 모델을 중심으로
Other Titles
A Study on the Intention of the Use of Mobile Payment Services : Application of the Technology Acceptance Model
Author
박조원
Keywords
Mobile Payment Service; Technology Acceptance Model(TAM); Structure Equation Model(SEM) Analysis
Issue Date
2016-06
Publisher
한국경영과학회
Citation
경영과학, v. 33, No. 2, Page. 65-74
Abstract
The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06702628https://repository.hanyang.ac.kr/handle/20.500.11754/102462
ISSN
1225-1100
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > JOURNALISM & MASS COMMUNICATION(신문방송학과) > Articles
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