스포츠 센터의 관계혜택과 관계몰입, 고객 충성도 및 재 이용의도의 관계

Abstract

The purpose of this study was to investigate the relationship among relational benefit, relational commitment, customer loyalty and repurchase intention. The 300 survey questionnaires were distributed among the members who registered in sports center through convenience sampling in Seoul. Due to the reliability of data, 12samples were discarded and 288 samples were put to actual analysis. By using SPSS Ver. 21.0 and AMOS Ver.20.0, data were analyzed for frequency analysis, confirmatory factor analysis, reliability analysis, correlation and structural equational modelling The results of the study are as follows. First, the relational benefit had positive effects on relational commitment. Second relational benefit had positive effects on customer loyalty. Third, relational benefit did not affects repurchase intention. Fourth, relational commitment had positive effects on customer loyalty. Fifth, relational commitment did not affects repurchase intention. Lastly, customer loyalty had positive effects on repurchase intention.