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Maximizing Profit of Supply Chain with Complementary Products using Game Theory

Title
Maximizing Profit of Supply Chain with Complementary Products using Game Theory
Author
이영해
Keywords
SCM; complementary products; reservation price; game theory
Issue Date
2015-11
Publisher
대한산업공학회
Citation
2015년 대한산업공학회 추계학술대회 및 정기총회, Page. 3062-3067
Abstract
This paper describes about two-echelon supply chain model with two manufacturers and one common retailer. Two types of complementary products are produced by two manufacturers and the common retailer buys products separately using reservation prices and bundles them for sale. The demand of manufacturers and retailer are assumed as stochastic in nature. The profit of two manufacturers and retailer are maximized by using Stackelberg game policy. By applying game theoretical approach, several analytical solutions are obtained. An illustrative numerical example is derived and some managerial insights are given to illustrate the model.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06561263https://repository.hanyang.ac.kr/handle/20.500.11754/101911
Appears in Collections:
COLLEGE OF ENGINEERING SCIENCES[E](공학대학) > ETC
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