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RECOLLECTION OF THE SEA CRUISE: THE ROLE OF CRUISE PHOTOS AND OTHER PASSENGERS ON THE SHIP

Title
RECOLLECTION OF THE SEA CRUISE: THE ROLE OF CRUISE PHOTOS AND OTHER PASSENGERS ON THE SHIP
Author
현성협
Keywords
Cruise travelers; luxury cruise; experience economy; recollection; behavioral intentions; photo purchase; interaction with other customers
Issue Date
2016-12
Publisher
ROUTLEDGE JOURNALS
Citation
JOURNAL OF TRAVEL & TOURISM MARKETING, v. 33, NO. 9, Page. 1286-1308
Abstract
This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.
URI
https://www.tandfonline.com/doi/full/10.1080/10548408.2015.1117409https://repository.hanyang.ac.kr/handle/20.500.11754/101668
ISSN
1054-8408; 1540-7306
DOI
10.1080/10548408.2015.1117409
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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