Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 조성식 | - |
dc.date.accessioned | 2019-03-14T02:01:08Z | - |
dc.date.available | 2019-03-14T02:01:08Z | - |
dc.date.issued | 2016-11 | - |
dc.identifier.citation | 한국체육정책학회지, v. 14, NO. 4, Page. 19-34 | en_US |
dc.identifier.issn | 1958-8376 | - |
dc.identifier.uri | https://www.earticle.net/Article/A288387 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/100775 | - |
dc.description.abstract | The purpose of this study was to suggest a development plan of the Korean professional basketball leagues both Korean Basketball League(KBL) and Women’s Korean Basketball League(WKBL). Based on the review of literature, interviews with experts and the people concerned to the professional basketball in Korea, and a case study on NBA, WNBA, and NBA D-league, a development plan of the Korean professional basketball leagues was proposed. First, both KBL and WKBL as well as teams should make an effort to expand the fan base and the market base using a variety of corporate social responsibility(CSR) activities and marketing activities. Also, they should expand media exposure including SNS and new internet channels(i.e., Afreeca TV and Naver). Second, the activation of D-leagues in KBL and WKBL and the establishment of Asian Basketball Champions League were suggested. Third, they should nurture marketers and professionals in basketball management and operations. Fourth, some institutional changes such as salary cap and foreign player policy were suggested. Last, the reform of referee systems including referee evaluation system, full-time referee, the introduction of foreign referees and the establishment of replay center was suggested. | en_US |
dc.description.sponsorship | 본 연구는 2015년 문화체육관광부의 요청에 의해 수행된 연구결과 보고서의 내용을 요약한 것임 | en_US |
dc.language.iso | ko_KR | en_US |
dc.publisher | 한국체육정책학회 | en_US |
dc.subject | 프로농구 | en_US |
dc.subject | 발전방안 | en_US |
dc.subject | Professional Basketball | en_US |
dc.subject | Promotion | en_US |
dc.subject | Development | en_US |
dc.subject | KBL | en_US |
dc.subject | WKBL | en_US |
dc.title | 국내 프로농구 발전방안 | en_US |
dc.title.alternative | A Development Plan of Korean Professional Basketball Leagues | en_US |
dc.type | Article | en_US |
dc.relation.no | 4 | - |
dc.relation.volume | 14 | - |
dc.relation.page | 19-34 | - |
dc.relation.journal | 한국체육정책학회지 | - |
dc.contributor.googleauthor | 김민수 | - |
dc.contributor.googleauthor | 조성식 | - |
dc.contributor.googleauthor | 황선환 | - |
dc.contributor.googleauthor | 조욱연 | - |
dc.contributor.googleauthor | Kim, Min Soo | - |
dc.contributor.googleauthor | Cho, Seongsik | - |
dc.contributor.googleauthor | Hwang, Sun-Hwan | - |
dc.contributor.googleauthor | Jo, Woog-Yeon | - |
dc.relation.code | 2016019249 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF PERFORMING ARTS AND SPORT[S] | - |
dc.sector.department | DEPARTMENT OF SPORTS INDUSTRY | - |
dc.identifier.pid | sscho | - |
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