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dc.contributor.author박정근-
dc.date.accessioned2019-03-12T01:12:19Z-
dc.date.available2019-03-12T01:12:19Z-
dc.date.issued2016-10-
dc.identifier.citationHUMAN FACTORS AND ERGONOMICS IN MANUFACTURING & SERVICE INDUSTRIES, v.26, No.5, Page. 595-607en_US
dc.identifier.issn1090-8471-
dc.identifier.issn1520-6564-
dc.identifier.urihttps://onlinelibrary.wiley.com/doi/full/10.1002/hfm.20679-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/100701-
dc.description.abstractMarketers and industrial designers devote considerable attention to the visual attributes of products, based on the premise that the visual appearance of products influences consumers' judgments of the products' attributes. This research investigated consumers' perceptions about particular types of innovative products (revolutionary technology-driven products), with 275 consumers sample purchased from an independent marketing company. To achieve the main goal, interrelations among image of product and aesthetics of product have been examined using structural equation modeling with two psychological moderators: consumer innovativeness and needs for uniqueness. The results of this study provide evidence that individual differences in uniqueness motivation moderated how online consumers' perceptions of a product's image characteristics influenced perceptions of value showing consumers' need for uniqueness was more influential toward perceptions of the product's value than perceptions of functional value. Consequently, these findings expand understanding of the consumer characteristics that respond to perceptions of products' epistemic value. (C) 2016 Wiley Periodicals, Inc.en_US
dc.description.sponsorshipThis work was supported by the research fund of Hanyang University (HY-2015).en_US
dc.language.isoenen_US
dc.publisherWILEY-BLACKWELLen_US
dc.subjectAestheticsen_US
dc.subjectImage dimensionsen_US
dc.subjectOnline consumersen_US
dc.subjectConsumer innovativenessen_US
dc.subjectNeeds for uniquenessen_US
dc.titleThe Impact of Image Dimensions toward Online Consumers’ Perceptions of Product Aestheticsen_US
dc.typeArticleen_US
dc.identifier.doi10.1002/hfm.20679-
dc.relation.page595-607-
dc.relation.journalHUMAN FACTORS AND ERGONOMICS IN MANUFACTURING & SERVICE INDUSTRIES-
dc.contributor.googleauthorPark, Jungkun-
dc.contributor.googleauthorGunn, Frances-
dc.relation.code2016014216-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidpark4-
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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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