| 2002-06 | 1960년 부터 2000년 까지 주요 광고학술지의 내용분석을 통해본 국제광고 연구 | 한상필 |
| 2014-11 | 1990년 창간호부터 2014년 25권5호까지의 내용분석과 연구동향 | 한상필 |
| 2019-03 | 4차 산업혁명시대, 광고학 교육과정 혁신에 관한 연구 | 한상필 |
| 2020-05 | 4차 산업혁명시대, 기업의 채용변화에 따른 광고학 교육의 혁신에 관한 연구 | 한상필 |
| 2022-05 | A Qualitative Research on the Improvement of Government Public Relations in the Low Fertility Society | 한상필 |
| 2009-12 | ADVERTISING CREATIVITY IN KOREA | 한상필 |
| 2021-07 | A Comparison of Government and Public Institutions Advertising Appeals in Collectivistic and Individualistic Cultures | 한상필 |
| 2018-07 | Consumer response to print advertisements containing culturally congruent and incongruent advertisements in Korea | 한상필 |
| 2016-08 | A content analysis of green advertising claims in Korea | 한상필 |
| 2019-09 | Content Analysis of Linguistic Characteristics of Foreign Language Use in Korean Magazine Advertising | 한상필 |
| 2005-06 | Country-of-Origin as a Stereotype - An Empirical Test of Korean International Advertising in USA | 한상필 |
| 2019-05 | Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation | 한상필 |
| 2018-10 | The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate) | 한상필 |
| 2016-10 | The effects of commercial intermissions on viewers' evaluation of television program | 한상필 |
| 2016-11 | The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude | 한상필 |
| 2016-07 | Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior | 한상필 |
| 2016-07 | The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations | 한상필 |
| 2019-09 | The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality | 한상필 |
| 2010-02 | FTA시대, 한국 광고산업의 국제경쟁력 강화 방안 연구 : 한․미 FTA를 중심으로 | 한상필 |
| 2004-06 | Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects - Do Self-Report Measures Predict Spontaneous Behavior? | 한상필 |
| 2008-10 | KRA 한국 마사회 광고사례연구 : ‘경마의 부정적 인식 해소’와 ‘KRA의 친근한 이미지 형성’의 성과와 과제 | 한상필 |
| 2008-10 | KRA 한국마사회 광고사례연구: 경마의 부정적 인식 해소와 KRA의 친근한 이미지 형성의 성과와 과제 | 한상필 |
| 1994-07 | PERSUASION AND CULTURE - ADVERTISING APPEALS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIES | 한상필 |
| 2005-09 | "I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISE | 한상필 |
| 2016-10 | Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's | 한상필 |
| 2016-05 | A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014 | 한상필 |
| 2021-11 | A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education | 한상필 |
| 2018-02 | A Survey of Korean Advertisers Using Standardization and Localization Global Advertising Campaigns | 한상필 |
| 2012-12 | The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship | 한상필 |
| 2005-12 | The portrayal of older people in television advertisements: A cross-cultural content analysis of the United States and South Korea | 한상필 |
