Browsing byAuthor한상필

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Showing results 1 to 30 of 73

Issue DateTitleAuthor(s)
2002-061960년 부터 2000년 까지 주요 광고학술지의 내용분석을 통해본 국제광고 연구한상필
2019-034차 산업혁명시대, 광고학 교육과정 혁신에 관한 연구한상필
2020-054차 산업혁명시대, 기업의 채용변화에 따른 광고학 교육의 혁신에 관한 연구한상필
2018-07Consumer response to print advertisements containing culturally congruent and incongruent advertisements in Korea한상필
2016-08A content analysis of green advertising claims in Korea한상필
2019-09Content Analysis of Linguistic Characteristics of Foreign Language Use in Korean Magazine Advertising한상필
2005-06Country-of-Origin as a Stereotype - An Empirical Test of Korean International Advertising in USA한상필
2019-05Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation한상필
2018-10The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate)한상필
2016-10The effects of commercial intermissions on viewers' evaluation of television program한상필
2016-11The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude한상필
2016-07Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior한상필
2016-07The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations한상필
2019-09The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality한상필
2004-06Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects - Do Self-Report Measures Predict Spontaneous Behavior?한상필
2008-10KRA 한국마사회 광고사례연구: 경마의 부정적 인식 해소와 KRA의 친근한 이미지 형성의 성과와 과제한상필
2005-09"I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISE한상필
2016-10Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's한상필
2016-05A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014한상필
2021-11A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education한상필
2018-02A Survey of Korean Advertisers Using Standardization and Localization Global Advertising Campaigns한상필
2017-08TV광고 배경음악 유형별 특성과 적합성에 관한 연구한상필
2016-11What is the role of TV commercials in the trans-media era?한상필
2015-04Which Company is the Best for Green Advertising?: The Effects of Green Advertising on Cosumer Response Focused on Advertiser Characteristics한상필
2007-05공익광고에 대한 수용자의 평가지수 분석한상필
2001-09광고 Headline의 담론 구성에 관한 연구한상필
2006-07광고 창의성 측정을 위한 척도개발과 타당성 검증한상필
2018-08광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구한상필
2008-12광고를 통한 금융 브랜드자산 요인이 고객의 전환의도와 고객만족에 미치는 영향 연구한상필
2008-12광고를 통한 금융브랜드 제휴와 확장효과의 다양성에 관한 연구한상필

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