| 2016-06 | Assessment of antecedents of online consumers’ information search behavior | 김보영 |
| 2015-07 | Assessment of the Economic Benefits from U.S. Meat Export Federation(USMEF)'s Marketing Investment in South Korea | 김보영 |
| 2016-06 | Brand Name의 현지화, 광고모델 이미지 및 원산지 이미지가 중국소비자의 한국산 화장품 제품평가에 미치는 영향 | 김보영 |
| 2012-05 | Consumer Attitude of Risk and Benefits toward Genetically Modified (GM) Foods in South Korea: Implications for Food Policy | 김보영 |
| 2012-05 | Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety | 김보영 |
| 2020-05 | The effect of App quality and compatibility on consumers' omnichannel App adoption and loyalty: Comparison of US and Korean Consumers | 김보영 |
| 2016-10 | The effect of attitudes towards social media advertising and brand equity model on young consumer’s purchasing intention | 김보영 |
| 2019-05 | The Effect of Localization and Production Image on Chinese & Korean consumers' Choice for Animation Movies | 김보영 |
| 2015-06 | Effects of Brand Experience and product Involvement Level on Brand Loyalty for Vietnamese Consumers | 김보영 |
| 2015-06 | Effects of brand experience on brand trust, brand satisfaction & brand loyalty: building SPA brands in south korea | 김보영 |
| 2019-09 | Effects of brand experience, brand image and brand trust on brand building process: The case of chinese millennial generation consumers | 김보영 |
| 2019-04 | The effects of integrated information & service, institutional mechanism and need for cognition (NFC) on consumer omnichannel adoption behavior | 김보영 |
| 2019-12 | Entrepreneurial orientation and corporate social responsibility performance: An empirical study of state-controlled and privately controlled firms in China | 김보영 |
| 2015-07 | GM Foods에 대한 과학전문 기자, 일반기자, 소비자의 인식 및 태도에 관한 연구 | 김보영 |
| 2016-04 | How do economic, cultural, and global-connectedness distances moderate the effect of customers' experiences on their intention to revisit non-indigenous restaurants? Evidence from Korean restaurants | 김보영 |
| 2021-02 | Importance of offline service quality in building loyalty of OC service brand | 김보영 |
| 2022-03 | Importance of offline service quality in building loyalty of OC service brand | 김보영 |
| 2015-11 | Influence of Country & Brand Image on Consumer Loyalty under Explicit Brand Origin & Manufacture Identification | 김보영 |
| 2015-02 | Korean consumers’ attitude towards food risk management quality (FRMQ) of government and private firms | 김보영 |
| 2018-10 | Marketing Accountability of Korea Corporate: The Relationship between Branding Investments and Financial Performance | 김보영 |
