Browsing byAuthor이승애

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Showing results 2 to 5 of 5

Issue DateTitleAuthor(s)
2019-09The Influence of Temporal Frame on Guilt and Shame Appeals이승애
2019-01Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing이승애
2017-07“People” Can Be Better Than “You”: The Moderating Role of Regulatory Focus On Self-Referencing Messages in Physical Activity Promotion Campaigns Among College Students이승애
2020-10Online bandwagon effects: Quantitative versus qualitative cues in online comments sections이승애

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