| 2016-10 | The Impact of Image Dimensions toward Online Consumers’ Perceptions of Product Aesthetics | 박정근 |
| 2021-02 | Impacts of cruise industry corporate social responsibility reputation on customers' loyalty: Mediating role of trust and identification | 박정근 |
| 2019-03 | The influence of social capital through social media: a study of the creation of value in shopping behaviour | 박정근 |
| 2016-12 | THE INTERPLAY OF INTERNET ADDICTION AND COMPULSIVE SHOPPING BEHAVIORS | 박정근 |
| 2014-03 | The Interplay of Salesperson's Job Performance and Satisfaction in the Financial Services Industry | 박정근 |
| 2021-05 | Investigating travelers’ multi-impulse buying behavior in airport duty-free shopping for Chinese traveler: Intrinsic and extrinsic motivations | 박정근 |
| 2021-12 | A look at collaborative service provision: Case for cosmetic surgery medical tourism at Korea for Chinese patients | 박정근 |
| 2019-07 | Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust | 박정근 |
| 2022-02 | Luxury Hospitality Services: Editorial Comment | 박정근 |
| 2018-04 | Luxury product to service brand extension and brand equity transfer | 박정근 |
| 2019-01 | M-payment service: Interplay of perceived risk, benefit, and trust in service adoption | 박정근 |
| 2022-07 | Masstige consumption values and its effect on consumer behavior | 박정근 |
| 2014-01 | The Moderating Effects of Gender and Inside versus Outside Sale role in Multifaceted Job Satisfaction | 박정근 |
| 2015-06 | PERSONALIZED E-SERVICES: CONSUMER PRIVACY CONCERN AND INFORMATION SHARING | 박정근 |
| 2016-12 | Product-to-Service Extension: The Impact of Brand Equity on Upscaled Service | 박정근 |
| 2013-03 | Psychology Antecedents and Risk on Attitudes toward E-customization | 박정근 |
| 2021-07 | Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees | 박정근 |
| 2019-03 | The Role of Emotional Service Expectation Toward Perceived Quality and Satisfaction: Moderating Effects of Deep Acting and Surface Acting | 박정근 |
| 2017-03 | The Role of Emotions on Frontline Employee Turnover Intentions | 박정근 |
| 2015-03 | The role of listening in e-contact center customer relationship management | 박정근 |
| 2020-05 | The Role of Personality Traits Toward Organizational Commitments and Service Quality Commitments | 박정근 |
| 2018-03 | SEASONALITY OF CONSUMERS' THIRD-PARTY ONLINE COMPLAINING BEHAVIOR | 박정근 |
| 2017-01 | Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople: A multi-group analysis | 박정근 |
| 2021-01 | A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention | 박정근 |
| 2020-08 | Understanding self-service technology adoption by "older" consumers | 박정근 |
| 2021-03 | Understanding self-service technology adoption by "older" consumers | 박정근 |
| 2017-03 | Values and goals of Chinese sport consumers contrary to American counterparts | 박정근 |
| 2020-10 | The way to improve organizational citizenship behavior for the employees who lack emotional intelligence | 박정근 |
| 2016-09 | What Matters the Most? The Key Factors That Lead to a New Service Adoption | 박정근 |
| 2021-02 | When service providers become service recipients: negative spillover effects of burnout among luxury service providers | 박정근 |
