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Showing results 5 to 34 of 48

Issue DateTitleAuthor(s)
2012-05Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety김보영
2020-05The effect of App quality and compatibility on consumers' omnichannel App adoption and loyalty: Comparison of US and Korean Consumers김보영
2016-10The effect of attitudes towards social media advertising and brand equity model on young consumer’s purchasing intention김보영
2019-05The Effect of Localization and Production Image on Chinese & Korean consumers' Choice for Animation Movies김보영
2015-06Effects of Brand Experience and product Involvement Level on Brand Loyalty for Vietnamese Consumers김보영
2015-06Effects of brand experience on brand trust, brand satisfaction & brand loyalty: building SPA brands in south korea김보영
2019-09Effects of brand experience, brand image and brand trust on brand building process: The case of chinese millennial generation consumers김보영
2019-04The effects of integrated information & service, institutional mechanism and need for cognition (NFC) on consumer omnichannel adoption behavior김보영
2019-12Entrepreneurial orientation and corporate social responsibility performance: An empirical study of state-controlled and privately controlled firms in China김보영
2015-07GM Foods에 대한 과학전문 기자, 일반기자, 소비자의 인식 및 태도에 관한 연구김보영
2016-04How do economic, cultural, and global-connectedness distances moderate the effect of customers' experiences on their intention to revisit non-indigenous restaurants? Evidence from Korean restaurants김보영
2015-11Influence of Country & Brand Image on Consumer Loyalty under Explicit Brand Origin & Manufacture Identification김보영
2015-02Korean consumers’ attitude towards food risk management quality (FRMQ) of government and private firms김보영
2018-10Marketing Accountability of Korea Corporate: The Relationship between Branding Investments and Financial Performance김보영
2016-09The Mediating Role of Brand Knowledge, Involvement on the Relationship of Country-of-Origin and Brand Preference김보영
2018-10A new approach to segmenting multichannel shoppers in Korea and the U.S.김보영
2019-01Perceived Consumer Value of Omni-Channel Service Attributes in Japan and Korea김보영
2013-04A perspective challenges of chinese food risk management system in globalizing food supply chain김보영
2015-07Risk communication for GM foods in South Korea: The Role of Media and Government김보영
2017-06SNS 특성이 브랜드 자산과 소비자구매의도에 미치는 영향 : 중국 사례를 중심으로김보영
2016-05Traceability system as perceived-uncertainty mitigator for sustainable global food trade김보영
2015-06국가별 자료를 이용한 주류적정가격 추정김보영
2018-04기업의 사회적 책임(CSR) 활동과 CSR 진정성이 소비자의 지각된 품질, 브랜드 태도에 미치는 영향김보영
2015-06기후변화와 세계 식량생산-패널자료를 이용한 실증분석-김보영
2013-07명품의 원산지와 브랜드 이미지가 소비자의 브랜드 평가에 미치는 영향김보영
2020-10모바일 쇼핑에서의 소비자 문화적 혁신성 척도개발김보영
2020-10모바일쇼핑에서 리테일 브랜드 자산 형성 과정에 대한 연구김보영
2013-06보상유형과 보상시기가 선호도에 미치는 영향에 관한 연구: 유통채널 형태의 조절효과를 중심으로김보영
2015-06불법담배유통량의 가격탄력성 추정연구김보영
2019-03소비자의 브랜드 신뢰, 가치의식, 원산지 중요성 및 한류 제품에 대한 태도가 구매의도에 미치는 영향: 베트남 소비자 연구김보영

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