72 0

The Research on the impact of the quality of information system of China’s B2C cross-border e-commerce shopping website on consumer loyalty

Title
The Research on the impact of the quality of information system of China’s B2C cross-border e-commerce shopping website on consumer loyalty
Other Titles
중국 B2C국제전자 상거래 쇼핑 사이트 정보 시스템의 품질은 소비자 충성도에 미치는 영향 연구
Author
SUN JIAYU
Alternative Author(s)
손가연
Advisor(s)
이욱
Issue Date
2019-02
Publisher
한양대학교
Degree
Master
Abstract
This research mainly takes Chinese online shopping consumers as the research object, and explores the relationship between information system quality and consumers'loyalty to B2C cross-border e-commerce shopping websites. Through the research, we can strengthen the understanding of Chinese cross-border online shopping consumers'behavior, and provide theoretical basis and suggestions for enterprise's marketing strategy plan, website design, information system improvement plan and so on. At the same time, it is of great practical significance to clarify the design of information system of B2C cross-border e-commerce shopping website and the trend of online shopping consumption.
URI
http://dcollection.hanyang.ac.kr/common/orgView/000000107776http://repository.hanyang.ac.kr/handle/20.500.11754/99760
Appears in Collections:
GRADUATE SCHOOL[S](대학원) > INFORMATION SYSTEMS(정보시스템학과) > Theses (Master)
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE