THE EFFECTS OF PERCEIVED DESTINATION ABILITY AND DESTINATION BRAND LOVE ON TOURISTS' LOYALTY TO POST-DISASTER TOURISM DESTINATIONS: THE CASE OF KOREAN TOURISTS TO JAPAN

Title
THE EFFECTS OF PERCEIVED DESTINATION ABILITY AND DESTINATION BRAND LOVE ON TOURISTS' LOYALTY TO POST-DISASTER TOURISM DESTINATIONS: THE CASE OF KOREAN TOURISTS TO JAPAN
Author
현성협
Keywords
Post-disaster tourism destination; perceived destination ability; brand love; switching resistance loyalty; behavioral loyalty
Issue Date
2016-06
Publisher
ROUTLEDGE JOURNALS
Citation
JOURNAL OF TRAVEL & TOURISM MARKETING, v. 33, no.5, Page. 613-627
Abstract
This study explores the causal relationships between perceived destination ability, three dimensions of brand love (passionate love, emotional attachment, and self-brand integration), switching resistance loyalty, and behavioral loyalty. To test the proposed hypotheses, structural equation modeling was employed based on data from 417 Korean tourists traveling to Japan. The results show significant relationships between the study's constructs. The results provide valuable insights into the extended model and have important managerial implications for Japan's destination management organizers facing post-disaster situations.
URI
https://www.tandfonline.com/doi/full/10.1080/10548408.2016.1167349http://repository.hanyang.ac.kr/handle/20.500.11754/73347
ISSN
1054-8408; 1540-7306
DOI
10.1080/10548408.2016.1167349
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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