THE EFFECTS OF PERCEIVED DESTINATION ABILITY AND DESTINATION BRAND LOVE ON TOURISTS' LOYALTY TO POST-DISASTER TOURISM DESTINATIONS: THE CASE OF KOREAN TOURISTS TO JAPAN
- Title
- THE EFFECTS OF PERCEIVED DESTINATION ABILITY AND DESTINATION BRAND LOVE ON TOURISTS' LOYALTY TO POST-DISASTER TOURISM DESTINATIONS: THE CASE OF KOREAN TOURISTS TO JAPAN
- Author
- 현성협
- Keywords
- Post-disaster tourism destination; perceived destination ability; brand love; switching resistance loyalty; behavioral loyalty
- Issue Date
- 2016-06
- Publisher
- ROUTLEDGE JOURNALS
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v. 33, no.5, Page. 613-627
- Abstract
- This study explores the causal relationships between perceived destination ability, three dimensions of brand love (passionate love, emotional attachment, and self-brand integration), switching resistance loyalty, and behavioral loyalty. To test the proposed hypotheses, structural equation modeling was employed based on data from 417 Korean tourists traveling to Japan. The results show significant relationships between the study's constructs. The results provide valuable insights into the extended model and have important managerial implications for Japan's destination management organizers facing post-disaster situations.
- URI
- https://www.tandfonline.com/doi/full/10.1080/10548408.2016.1167349https://repository.hanyang.ac.kr/handle/20.500.11754/73347
- ISSN
- 1054-8408; 1540-7306
- DOI
- 10.1080/10548408.2016.1167349
- Appears in Collections:
- COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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