An Exploratory Study on the Framework to ClassifySocial Commerce Models
- Title
- An Exploratory Study on the Framework to ClassifySocial Commerce Models
- Author
- 조남재
- Keywords
- Social Commerce; Social Network Services; Social Interaction; Commercial Activity
- Issue Date
- 2012-01
- Publisher
- 한국정보기술응용학회
- Citation
- Journal of information technology applications & management, 2011, 19(1), P.25-36, 12P.
- Abstract
- Social Commerce recently attracted the attention of academic and industry researchers. Social Commerce aims to make a transactional environment which is beneficial to three parties-social commerce service provider, buyer and seller by way of using the platform of SNS. As Social Commerce is a new technology issue, there is no existing conceptual framework, e.g. appropriate classification the business types, that help to understand the nature of Social Commerce. This study suggests one classification framework and tries to verify whether it works.
- URI
- http://www.dbpia.co.kr/Journal/ArticleDetail/NODE01835159https://repository.hanyang.ac.kr/handle/20.500.11754/72979
- ISSN
- 1598-6284; 1229-3210
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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