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Comprehensive Capability Model for Managing Business Driven Innovation through the use of Design Quality Scorecards

Title
Comprehensive Capability Model for Managing Business Driven Innovation through the use of Design Quality Scorecards
Author
김지은
Keywords
business management; design management; innovation management; design metrics; strategy; balanced scorecards
Issue Date
2016-06
Publisher
BLOOMSBURY PUBLISHING PLC
Citation
DESIGN JOURNAL, v. 19, no.2, Page. 339-351
Abstract
Identifying business opportunities by matching an organization's internal capabilities with its external environment is to a large extent about applying the right framework to risk and return. This paper first proposes a new framework, the Market-Technology Risk Matrix (MTR matrix) and a Design Balanced Scorecard method based on Design Quality Criteria (DQC), a set of nine criteria derived from auditing design awards and design briefs worldwide for matching an organization's capabilities and its strategic environment to innovation type. By following a four-step process the connection between an organization's cultures, strategic environment, innovation strategy and design metrics can be established and communicated through Design Balanced Scorecards. We then outline the design opportunities available, corresponding to Incremental and Breakthrough Innovation strategies, as well as relevant metrics for managing their implementation. Finally, we illustrate both types of innovation strategies with examples from two corporations - Apple Inc. and Samsung Electronics with contrasting capability. In conclusion, an organizations' risk-attitude is at the core of building competitive advantages and informs the relevant design metrics for managing innovation performance. The paper thus contributes to the domain of decision-making and in particular to decision-support literature.
URI
https://www.tandfonline.com/doi/full/10.1080/14606925.2016.1130441http://repository.hanyang.ac.kr/handle/20.500.11754/72470
ISSN
1460-6925; 1756-3062
DOI
10.1080/14606925.2016.1130441
Appears in Collections:
GRADUATE SCHOOL OF TECHNOLOGY & INNOVATION MANAGEMENT[S](기술경영전문대학원) > TECHNOLOGY MANAGEMENT(기술경영학과) > Articles
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