포스트관광객의 리얼리티 프로그램 시선(gaze)이 아웃도어레크리에이션 의사결정에 미치는 구조적 관계분석: 날씨영향을 추가한 목표지향적 행동모델의 적용

Title
포스트관광객의 리얼리티 프로그램 시선(gaze)이 아웃도어레크리에이션 의사결정에 미치는 구조적 관계분석: 날씨영향을 추가한 목표지향적 행동모델의 적용
Other Titles
The Structural Relationships between the Post Tourist`s Gaze and their Outdoor Recreation Participation on Decision Making Process
Author
김남조
Keywords
포스트 관광객의 시선; 날씨영향; 아웃도어 레크리에이션; 목표지향적 행동모델; Post tourist gaze; Weather influence; Outdoor recreation; Model of goal-directed behavior
Issue Date
2014-06
Publisher
한국관광학회
Citation
관광학연구, 2014, 38(5), P.159-183
Abstract
This study aims to examine how a tourist``s ``post-gaze`` in TV reality programs can influence their decision-making process to engage in the participation of outdoor recreational activities, and to investigate the structural relationship link between these two entities. In order to analyze the decision-making process, a model of goal-directed behavior, including the factor of weather influence on the structural equation method, were adopted. An on-site survey collected 403 samples for analysis. Results from this study found that prior experience, and family affection, have a statistically significant effect on attitude. In addition, attitude, subjective norm, positive anticipated emotion, and negative anticipated emotion, all have a significant effect on desire. While perceived behavioral control does not have significant effect on desire, it has significant effect on behavior intention. Desire was shown to have a great effect on behavior intention.
URI
http://kiss.kstudy.com/thesis/thesis-view.asp?key=3246765http://repository.hanyang.ac.kr/handle/20.500.11754/71251
ISSN
1226-0533
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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