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Enhancing destination image through travel website information

Title
Enhancing destination image through travel website information
Author
정철
Keywords
destination image; image evolution; organic image; induced image; travel website information; experimental design
Issue Date
2012-01
Publisher
John Wiley & Sons, Ltd
Citation
International Journal of Tourism Research, Vol.14, No.1 [2012], p16-27
Abstract
Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static-group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image.
URI
http://onlinelibrary.wiley.com/doi/abs/10.1002/jtr.827http://hdl.handle.net/20.500.11754/67837
ISSN
1099-2340
DOI
10.1002/jtr.827
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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