신문기사에 나타난 역대대통령의 관광정책관 - 조선일보와 동아일보를 중심으로 -

Abstract

Based on the Jafari`s four tourism platform model, this study analyzed six Korean presidents` perspectives on tourism A content analysis on two Korean newspapers including Chosunilbo and Dongailbo were employed to analyze the perspectives. Results showed that the first President Syng-Man Rhee had the advocacy perspective on tourism. President Chung-Hee Park also had the advocacy view on tourism at initial stage. However, he became to have the cautionary and adaptancy views at the mid and last stages of his ruling period. Results also indicated that President Doo-Hwan Chon had the cautionary view based advocacy view, and President Tae-Woo Roh had the non practical advocacy view with the environmental concerns. Furthermore, President Dae-Jung Kim had both the knowledge-based perspective and adaptancy view, while President Moo-Hyun Roh had both the advocacy view of mega tourism development and knowledge-based view, which was based on his ethical humanism.