A Study of Web Communication's Use and Satisfaction on Leisure Sports Community

Title
A Study of Web Communication's Use and Satisfaction on Leisure Sports Community
Author
김종
Keywords
Leisure sports community; satisfaction; Web communication
Issue Date
2011-12
Publisher
한국체육학회
Citation
INTERNATIONAL JOURNAL OF HUMAN MOVEMENT SCIENCE , 2011, pp.47 - 67
Abstract
The purpose of the research is to prove that the cognition of offline organization's characteristic among leisure sports community members has an effect on both usage satisfaction and attribute satisfaction through the using level of Web community. 993 subjects who participated in offline and Web leisure sports community were selected by convenience sampling method. The data was analyzed by SPSS 15.0 and AMOS 7.0 for confirmatory factor analysis and structural equation model. The results were as follows; first, community's characteristic had affected Web communication's attributes. Second, harmony of members on attributes of communication had direct effects on Web communication satisfaction. Third, Web community's attribute affects motivational spend time of using level. Fourth, motivational spend time of using level had affected Web communication satisfaction. In general, off-line organization's characteristics affects Web community's attribute, and Web community's attribute has effect on Web communication satisfaction directly and indirectly by using level.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE07032649http://hdl.handle.net/20.500.11754/65578
ISSN
1976-4391
Appears in Collections:
COLLEGE OF ART AND PHYSICAL EDUCATION[S](예술·체육대학) > SPORTS INDUSTRY(스포츠산업학과) > Articles
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