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dc.contributor.author김보영-
dc.date.accessioned2018-04-11T00:50:00Z-
dc.date.available2018-04-11T00:50:00Z-
dc.date.issued2016-05-
dc.identifier.citationQuality Innovation Prosperity, v.20, NO.1, Page. 18-39en_US
dc.identifier.issn1335-1745-
dc.identifier.issn1338-984X-
dc.identifier.urihttp://www.qip-journal.eu/index.php/QIP/article/view/625-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/65546-
dc.description.abstractPurpose: The paper validates a model which approximates a relationship between perceived uncertainty of consumers and two antecedents & three mitigators which explain the value of Food Traceability System (FTS). Methodology/Approach: The proposed model was drawn from Pavlou et al. (2007) study which applied the principal-agent perspectives, and this study contributes to current literature by improving understanding of structure of perceived uncertainty of a food product with credence good with this model. Findings: The study assesses the value and effects of FTS in reducing perceived uncertainty of beef from various origins and suggests important implications for stakeholders in beef sector regarding feasibility and marketability of FTS. Research Limitation/implication: Findings evidently reflect the current market circumstance regarding consumers’ concerns and Perceived Uncertainty towards import food products for their credence nature. Different aspects of FTS were found to have mediating role in reducing Perceived Uncertainty in China and South Korea. Originality/Value of paper: The study assesses the value and effects of FTS in reducing perceived uncertainty of beef from various origins and suggests important implications for stakeholders in beef sector regarding feasibility and marketability of FTS.en_US
dc.description.sponsorshipThe research reported is funded by the Social Science Korea (SSK) Research Grant of the National Research Foundation of Korea (NRF), and the author would like to thank the NRFK for supporting our research project (NRF2013S1A3A2052995).en_US
dc.language.isoenen_US
dc.publisherTechnical University of Kosiceen_US
dc.subjectPerceived Uncertaintyen_US
dc.subjectFood Traceability System (FTS)en_US
dc.subjectconsumer behavioren_US
dc.subjectSustainable Global Food Tradeen_US
dc.titleTraceability system as perceived-uncertainty mitigator for sustainable global food tradeen_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume20-
dc.identifier.doi10.12776/QIP.V20I1.625-
dc.relation.page18-39-
dc.relation.journalQuality Innovation Prosperity-
dc.contributor.googleauthorKim, Renee B.-
dc.contributor.googleauthorZhang, Qiao-
dc.contributor.googleauthorYoon, Dong Hyun-
dc.relation.code2016038042-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidkimrby-
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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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