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dc.contributor.author김남조-
dc.date.accessioned2018-04-03T08:37:49Z-
dc.date.available2018-04-03T08:37:49Z-
dc.date.issued2013-02-
dc.identifier.citationJournal of tourism sciences, Feb 2013, 37(1), P.77-101en_US
dc.identifier.issn1226-0533-
dc.identifier.urihttp://www.dbpia.co.kr/Journal/ArticleDetail/NODE02099533-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/57764-
dc.description.abstractAt this point of time that the global and popular recognition of K-pop has attracted foreign tourists, this study empirically analyzed the relationship between the perception of K-pop and destination image and visit intention to Korea. Since the most of K-pop audiences have accessed the Korean pop songs through multimedia using Social Network Service(SNS), this study investigated the perception of K-pop in terms of visuality and musicality. The result showed that both visuality and musicality of K-pop affected the destination images of Korea rather than visit intention to Korea. In other words, these results meant that musical perception of K-pop, as one genre of music in the world, created more influences on tourists over the visual perception of the songs. The global recognition of K-pop indicates that the Korean pop cultures would be able to continuously spread out around world, and we could actively and easily introduce the overall Korean cultures to the people who have been exposed to K-pop already. Therefore, we can persistently build better destination images of Korea using K-pop as a strong method of travel marketing due to the fact that the songs may represent Korea to the audiences.en_US
dc.language.isoenen_US
dc.publisher한국관광학회en_US
dc.subject한류en_US
dc.subjectK-popen_US
dc.subject관광이미지en_US
dc.subject방문의도en_US
dc.titleK-pop 인식이 한국의 관광이미지 및 방문의도에 미치는 영향 - 중국 대학생을 중심으로 -en_US
dc.title.alternativeEffects of the Perception of K-pop on Destination Image and Visit Intention to Korea: Focusing on Chinese Undergraduate Studentsen_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume37-
dc.relation.page77-101-
dc.relation.journal관광학연구-
dc.contributor.googleauthor김진옥-
dc.contributor.googleauthor김남조-
dc.contributor.googleauthor정철-
dc.relation.code2012100121-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidnjkim-
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