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To be biased or not to be: choosing between design fixation and design intentionality

Title
To be biased or not to be: choosing between design fixation and design intentionality
Author
류호경
Keywords
anchoring and adjustment; decision making; design intentionality; overconfidence bias
Issue Date
2013-02
Publisher
ACM New York, NY, USA
Citation
CHI 2013 Extended Abstracts, April 27?May 2, 2013, Paris, France. Pages 349-354
Abstract
In the study, we explored potential design decision biases by understanding the relationship of the information being used and overconfidence of design outcomes that arise from the anchoring process in design. A total of twenty-eight industrial designers carried out a two-way between-subjects study administered by the four types of design exercise. Designers showed a strong anchoring effect when they employed "consistent knowledge-evidence" information rather than "inconsistent knowledge-evidence" information given. The empirical findings shed light on a double-edged anchoring effect in the design process, further suggesting the implications of the use of design information for educating HCI practitioners
URI
http://dl.acm.org/citation.cfm?id=2468418http://hdl.handle.net/20.500.11754/57715
ISBN
978-1-4503-1952-2
DOI
10.1145/2468356.2468418
Appears in Collections:
GRADUATE SCHOOL OF TECHNOLOGY & INNOVATION MANAGEMENT[S](기술경영전문대학원) > ETC
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