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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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2018-02
인터넷 개인방송 BJ와 시청자 간의 의사사회적상호작용, 사회적 거리감, 전문성이 PPL 효과에 미치는영향: 설득지식모델을 중심으로
이형석
2018-05
옥외광고법의 평가와 내거티브 규제 적용성에 관한 연구
이형석
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internet private broadcasting
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legal regulation
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negative regulation(systems)
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OOH media advertising laws
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parasocial interaction
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persuasion knowledge model
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PPL 효과
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self regulation
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source expertise
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subjective social distance
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