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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
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Results 31-40 of 70 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2006-12
문화변동과 사회변화가 광고에 미치는 영향: 1973년에서 2003년까지 한국광고의 시계열 내용분석
한상필
2006-11
판례분석을 통해 본 우리 나라 인터넷광고 규제에 관한 연구
한상필
2006-12
방송광고 이월효과에 대한 실증적 연구
한상필
2009-04
국내 라디오방송의 채널 브랜드와 방송품질에 관한 연구
한상필
2016-10
The effects of commercial intermissions on viewers' evaluation of television program
한상필
2016-10
Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's
한상필
2016-08
A content analysis of green advertising claims in Korea
한상필
2016-07
Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior
한상필
2016-07
The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations
한상필
2016-11
What is the role of TV commercials in the trans-media era?
한상필
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광고효과
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Advertising effects
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advertising effects
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Content analysis
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Advertising appeals
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scale development
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