Browsing "ADVERTISING & PUBLIC RELATIONS(광고홍보학부)" byTitle

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Showing results 97 to 116 of 312

Issue DateTitleAuthor(s)
2005-09"I" VERSUS "THEY" AND "EAST" VERSUS "WEST": CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISE한상필
2017-04"그대 말을 철석같이 믿었었는데... 거짓말 거짓말 거짓말" - 무첨가 표기 식품 광고와 개인 변인이 제품 태도 및 행동의도에 미치는 영향최윤형
2018-07Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE)백혜진
2016-10Reflections of culture: An analysis of Korean advertising appeals from 1980's to 2010's한상필
2017-06RISK COMMUNICATION: THE ROLES OF MESSAGE APPEAL AND COPING STYLE최윤형
2008-03Role of gambling media exposure in influencing trajectories among college students이형석
2008-03Role of Gambling Media Exposure in Influencing Trajectories Among College Students이형석
2021-09The role of online group norms and social identity in youth problem gambling백혜진
2020-01The Role of Perceived Loneliness in Youth Addictive Behaviors: Cross-National Survey Study백혜진
2019-06The role of source characteristics and message appeals in public service advertising (PSA) messages: An application of Fishbein's expectancy value model and the match-up hypothesis for anti-binge drinking campaigns targeting college students백혜진
2021-09Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk Rumors백혜진
2021-09Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk RumorsThomas Britten Hove
2021-02SNS 공공캠페인 참여의도 향상을 위한 연구: 시민참여 중심의 온라인 액티비즘을 중심으로이형석
2016-07SNS를 통한 정보 노출이 브랜드 인지 및 구전행동에 미치는 영향: 소수의 법칙과 고착성 법칙, 상황의 힘 역할을 중심으로심성욱
2021-03Social Ecological Model of Problem Gambling: A Cross-National Survey Study of Young People in the United States, South Korea, Spain, and Finland백혜진
2009-05Social laws of competition for journalistic authorityHove, Thomas Britten
2004-09South Koreans` perceptions of North Koreans and implications for public relations campaigns한미정
2017-04Strategic risk communication for infectious disease outbreaks: the evolving landscape of publics and media백혜진
2021-11A Study on The Teaching Method of Team Teaching in Academia and Industry for The Innovation of Advertising and Public Relations Department Convergence Education한상필
2018-02A Survey of Korean Advertisers Using Standardization and Localization Global Advertising Campaigns한상필

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