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Showing results 63 to 82 of 331

Issue DateTitleAuthor(s)
2016-08The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural ComparisonHove, Thomas Britten
2016-08The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison백혜진
2004-06Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects - Do Self-Report Measures Predict Spontaneous Behavior?한상필
2019-07The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea이형석
2021-07Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South KoreaThomas Britten Hove
2021-07Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea백혜진
2009-12Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic Model백혜진
2017-02Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information SeekingHove, Thomas Britten
2017-04Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking백혜진
2005-09Interactivity and Animated-Character’s Role as Mediator of Consumers’ Attitude Formation and Processing on the Web심성욱
2008-10Interplay of threat appeal and presentation form on health message processing outcomes최윤형
2008-10KRA 한국마사회 광고사례연구: 경마의 부정적 인식 해소와 KRA의 친근한 이미지 형성의 성과와 과제한상필
2009-01The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications이형석
2024-03-04Mechanisms of Climate Change Media Effects: Roles of Risk Perception, Negative Emotion, and Efficacy Beliefs백혜진
2008-03Mechanisms through which adolescents attend and respond to antismoking media campaigns백혜진
2021-11Media Ethics, Moral Controversies, and the Sociology of CritiqueThomas Britten Hove
2005-01Media use and participatory democracy in South Korea한미정
2019-12Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South Korea백혜진
2019-12Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South KoreaHove, Thomas Britten
2021-06The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study백혜진

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