2016-08 | The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison | Hove, Thomas Britten |
2016-08 | The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison | 백혜진 |
2004-06 | Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects - Do Self-Report Measures Predict Spontaneous Behavior? | 한상필 |
2019-07 | The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea | 이형석 |
2021-07 | Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea | Thomas Britten Hove |
2021-07 | Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea | 백혜진 |
2009-12 | Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic Model | 백혜진 |
2017-02 | Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking | Hove, Thomas Britten |
2017-04 | Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking | 백혜진 |
2005-09 | Interactivity and Animated-Character’s Role as Mediator of Consumers’ Attitude Formation and Processing on the Web | 심성욱 |
2008-10 | Interplay of threat appeal and presentation form on health message processing outcomes | 최윤형 |
2008-10 | KRA 한국마사회 광고사례연구: 경마의 부정적 인식 해소와 KRA의 친근한 이미지 형성의 성과와 과제 | 한상필 |
2009-01 | The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications | 이형석 |
2024-03-04 | Mechanisms of Climate Change Media Effects: Roles of Risk Perception, Negative Emotion, and Efficacy Beliefs | 백혜진 |
2008-03 | Mechanisms through which adolescents attend and respond to antismoking media campaigns | 백혜진 |
2021-11 | Media Ethics, Moral Controversies, and the Sociology of Critique | Thomas Britten Hove |
2005-01 | Media use and participatory democracy in South Korea | 한미정 |
2019-12 | Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South Korea | 백혜진 |
2019-12 | Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South Korea | Hove, Thomas Britten |
2021-06 | The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study | 백혜진 |