Browsing "ADVERTISING & PUBLIC RELATIONS(광고홍보학부)" byTitle

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Showing results 55 to 74 of 331

Issue DateTitleAuthor(s)
2009-03The filter, the alarm system, and the sounding board: Critical and warning functions of the public sphereHove, Thomas Britten
2002-12Gender portrayal in Hong Kong and Korean children's TV commercials: A cross-cultural comparison문영숙
2002-07Gender Portrayal of Korean and Hong Kong Children's Television Commercials문영숙
2006-07Gender portrayals and the gender of nations: an extended study in Asian cultures문영숙
2023-02Global media ethics, the good life, and justiceThomas Britten Hove
2016-07Health communication in South Korea: Past, present, and future백혜진
2018-05How the Media Effects Schema and the Persuasion Ethics Schema Affect Audience Responses to Antismoking Campaign MessagesHove, Thomas Britten
2018-05How the Media Effects Schema and the Persuasion Ethics Schema Affect Audience Responses to Antismoking Campaign Messages백혜진
2016-08The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural ComparisonHove, Thomas Britten
2016-08The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison백혜진
2004-06Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects - Do Self-Report Measures Predict Spontaneous Behavior?한상필
2019-07The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea이형석
2021-07Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South KoreaThomas Britten Hove
2021-07Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea백혜진
2009-12Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic Model백혜진
2017-02Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information SeekingHove, Thomas Britten
2017-04Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking백혜진
2005-09Interactivity and Animated-Character’s Role as Mediator of Consumers’ Attitude Formation and Processing on the Web심성욱
2008-10Interplay of threat appeal and presentation form on health message processing outcomes최윤형
2008-10KRA 한국마사회 광고사례연구: 경마의 부정적 인식 해소와 KRA의 친근한 이미지 형성의 성과와 과제한상필

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