Browsing "ADVERTISING & PUBLIC RELATIONS(광고홍보학부)" byTitle

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Showing results 32 to 51 of 331

Issue DateTitleAuthor(s)
2020-03Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral Intentions백혜진
2020-01Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral IntentionsThomas Britten Hove
2009-09Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students' Smoking백혜진
2024-01Differential effects of digital media platforms on climate change risk information sharing intention: A moderated mediation model.백혜진
2020-08Do Regulations Curb Greenwash Advertising in Korea? Focusing on the 2016 Revision of the Environmental Technology and Industry Support Act최윤형
2019-05Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation한상필
2020-12Effect of Self-Compassion on Evaluation and Choice of Healthy Food문영숙
2018-10The Effect of YouTube Pre-roll Advertising on VTR (View Through Rate) and CTR (Click Through Rate)한상필
2019-09Effective strategies for responding to rumors about risks: The case of radiation-contaminated food in South KoreaHove, Thomas Britten
2019-09Effective strategies for responding to rumors about risks: The case of radiation-contaminated food in South Korea백혜진
2016-10The effects of commercial intermissions on viewers' evaluation of television program한상필
2016-11The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude한상필
2016-07Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior한상필
2007-05THE EFFECTS OF INFORMATION SOURCES ON CONSUMER REACTIONS TO DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG ADVERTISING이병관
2016-07The Effects of Multiple Endorsements of a Celebrity Spokesperson on Advertising Evaluations한상필
2019-09The effects of the characteristics of brand webtoon on advertising attitude and purchase intention: Comparison among groups regarding character fictionality한상필
2020-03Electronic Cigarette Themes on Twitter: Dissemination Patterns and Relations with Online News and Search Engine Queries in South Korea백혜진
2020-01Electronic Cigarette Themes on Twitter: Dissemination Patterns and Relations with Online News and Search Engine Queries in South KoreaThomas Britten Hove
2018-01Estimating the impact of a television campaign on tuberculosis knowledge and intention to test for TB in South Korea이병관
2005-09Exploring assorted beliefs, doubts and legends regarding quantitative teaching evaluations이병관

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