Browsing "ADVERTISING & PUBLIC RELATIONS(광고홍보학부)" by Title

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Showing results 1 to 20 of 188

Issue DateTitleAuthor(s)
2017-124차 산업혁명과 광고·홍보 교육 과정의 미래: 학계와 업계의 관점을 중심으로이형석
2019-034차 산업혁명시대, 광고학 교육과정 혁신에 관한 연구한상필
2005-03Advertising Appeals and Cultural Values in Television Commercials: A Comparison of Hong Kong and Korea문영숙
2005-03Agenda-Setting and the Internet: The Intermedia Influence of Internet Bulletin Boards on Newspaper Coverage of the 2000 General Election in South Korea이병관
2018-01AHP분석을 활용한 향후 디지털 마케팅 구성요인의 중요도 연구: 부산국제광고제 애드텍 2017 사례를 중심으로심성욱
2008-07Antecedents to support for content restrictions백혜진
2009-10Behavioral dimensions of public relations leadership in organizations최윤형
2009-05Communicative Implications of Kant's Aesthetic TheoryHove, Thomas Britten
2016-08A content analysis of green advertising claims in Korea한상필
2019-09Content Analysis of Linguistic Characteristics of Foreign Language Use in Korean Magazine Advertising한상필
2008-08The Contextual Effects of Gender Norms, Communication, and Social Capital on Family Planning Behaviors in Uganda: A Multilevel Approach이병관
2008-08The Contextual Effects of Gender Norms, Communication, and Social Capital on Family Planning Behaviors in Uganda: A Multilevel Approach백혜진
2005-06Country-of-Origin as a Stereotype - An Empirical Test of Korean International Advertising in USA한상필
2008-09Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea백혜진
2007-05Cultural differences in brand designs and tagline appeals이형석
2009-09Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students' Smoking백혜진
2019-05Does the double jeopardy phenomenon work?: Asian-Western cross-cultural validation한상필
2016-10The effects of commercial intermissions on viewers' evaluation of television program한상필
2016-11The effects of engagement factors of virtual advertising on purchase intention: The mediating role of advertising attitude한상필
2016-07Effects of Facebook fan page users' social capital needs, innovativeness and self-presentation needs on interactive behavior한상필

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