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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Results 1-4 of 4 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2009-04
국내 라디오방송의 채널 브랜드와 방송 품질에 관한 연구 : CBS, MBS, SBS, TBS 라디오방송을 중심으로
한상필
2013-02
The dimensions of nation brand personality: A study of nine countries
심성욱
2015-02
Internet media personality: scale development and advertising implications
이형석
2023-11
The Younger, the TikToker: Investigating Social Media Ad Platforms for Young American and Chinese Users
심성욱
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심성욱
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이형석
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한상필
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brand
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brand youngness
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brocast channel
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Douyin
1
Internet media
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media personality
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nation brand
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nation brand personality
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pairing effects
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purchase intention
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2020 - 2023
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2010 - 2019
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2009 - 2009
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