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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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2009-05
의류 선도매장(Flagship Store)에서의 브랜드 체험유형이 소비자-브랜드 관계와 브랜드 자산에 미치는 영향
한상필
2012-02
온라인 브랜드 커뮤니티 특성과 자기결정성이 브랜드 자산에 미치는 영향에 관한 연구
한상필
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한상필
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Brand
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brand
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Brand Equity
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brand equity
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experiential marketing
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On-line Brand Community
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relationship between consumer and...
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Self-determination
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소비자-브랜드 관계
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온라인 브랜드 커뮤니티
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2012
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2009
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