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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Issue Date
Title
Author(s)
2016-04
금연 캠페인 메시지에 대한 공포 반응과 지각된 효과성이 흡연자의 금연의도에 미치는 영향: 변화단계 모형의 적용
백혜진
2016-03
Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea
심성욱
2016-05
3D 입체영상 기술의 OOH 광고 크리에이티브 적용에 관한 전문가 인식 조사 연구
심성욱
2016-02
문화를 반영하는 광고, 문화를 창조하는 광고
한상필
2016-02
Screen time, sleep, and overweight among low-income 8-12 years old youth
백혜진
2016-05
A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014
한상필
2016-02
The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving in the context of South Korea
한미정
2016-09
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison
Thomas Britten Hove
2016-07
한국의 헬스커뮤니케이션: 과거, 현재 그리고 미래
백혜진
2016-02
Effective risk governance requires risk communication experts
백혜진
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antismoking campaign
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