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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Results 171-180 of 186 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2019-04
지진 뉴스에 대한 제3자 효과 사회적 거리 가설의 재검토와 제3자 효과에 대한 언론 신뢰도 및 위험 인식의 역할
백혜진
2018-00
Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes
백혜진
2019-05
The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein's Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students
백혜진
2015-01
Message Testing of Three Ethical Approaches to Health Promotion
Thomas Britten Hove
2015-02
Effects of Risk Presentation Format and Fear Message on Laypeople’s Risk Perceptions
Thomas Britten Hove
2013-10
Public Relations Ethics in the Age of New Media A Critique of Three Paradigms
Thomas Britten Hove
2015-01
Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea
Thomas Britten Hove
2014-01
Determinants of vertical and horizontal online health information behavior
Thomas Britten Hove
2013-00
A multimethod approach to evaluating social media campaign effectiveness
Thomas Britten Hove
2015-02
Effects of Risk Presentation Format and Fear Message on Laypeople’s Risk Perceptions
백혜진
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한상필
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