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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Results 161-170 of 186 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2013-00
A multimethod approach to evaluating social media campaign effectiveness
백혜진
2018-02
설득 윤리 스키마와 공중 유형이 금연 메시지의 설득 효과에 미치는 영향 : 조절된 조절 모형의 검증
Thomas Britten Hove
2019-09
Effective strategies for responding to rumors about risks: The case of radiation-contaminated food in South Korea
Thomas Britten Hove
2016-09
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison
Thomas Britten Hove
2019-12
Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South Korea
Thomas Britten Hove
2017-06
Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking
Thomas Britten Hove
2018-00
Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes
Thomas Britten Hove
2018-05
How the Media Effects Schema and the Persuasion Ethics Schema Affect Audience Responses to Antismoking Campaign Messages
Thomas Britten Hove
2017-04
The Personal Dimensions of Public Relations Ethical Dilemmas
Thomas Britten Hove
2017-06
절대적 대 상대적 위험 제시 형식, 정보원 신뢰도, 수리 문해력이 공중의 위험 인식과 행동 의도에 미치는 영향
백혜진
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한상필
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심성욱
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백혜진
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이병관
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광고효과
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advertising effects
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