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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
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Issue Date
Title
Author(s)
2013-02
The dimensions of nation brand personality: A study of nine countries
심성욱
2023-11
The Younger, the TikToker: Investigating Social Media Ad Platforms for Young American and Chinese Users
심성욱
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-Subject
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brand youngness
1
Douyin
1
nation brand
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nation brand personality
1
purchase intention
1
social media advertising
1
TikTok
1
willingness to share
-Date issued
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2023
1
2013
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