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COLLEGE OF COMMUNICATION[E](언론정보대학)
ADVERTISING & PUBLIC RELATIONS(광고홍보학부)
ADVERTISING & PUBLIC RELATIONS(광고홍보학과)
INFORMATION SOCIOLOGY(정보사회학과)
JOURNALISM & MASS COMMUNICATION(신문방송학과)
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2017-11
광고소구, 관여도, 설득지식에 따른 동영상 네이티브 광고 효과
심성욱
2017-11
한국과 중국의 문화에 따른 광고 차이에 관한 연구: 소구방식, 광고 및 표현전략, 문화패턴의 차이를 중심으로
심성욱
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advertising appeal
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advertising distance
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culture difference
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culture distance
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emotional appeal
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hedonic strategies
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horizontal value
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2017
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