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Showing results 152 to 171 of 1018

Issue DateTitleAuthor(s)
2016-08The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural ComparisonHove, Thomas Britten
2016-08The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison백혜진
2004-06Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects - Do Self-Report Measures Predict Spontaneous Behavior?한상필
2022-03Improving Local Government Resilience: Highlighting the Role of Internal Resources in Crisis Management박세진
2009-11Individual difference in crisis response perception: How do legal experts and lay people perceive apology and compassion responses?최윤형
2018-11The influence of giant platform on content diversity이창준
2019-07The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea이형석
2021-07Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South KoreaThomas Britten Hove
2021-07Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea백혜진
2009-12Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic Model백혜진
2017-02Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information SeekingHove, Thomas Britten
2017-04Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking백혜진
2017-06Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information SeekingThomas Britten Hove
2005-09Interactivity and Animated-Character’s Role as Mediator of Consumers’ Attitude Formation and Processing on the Web심성욱
2015-02Internet media personality: scale development and advertising implications이형석
2022-04Internet of Things Technology: Balancing privacy concerns with convenience이창준
2008-10Interplay of threat appeal and presentation form on health message processing outcomes최윤형
2017-12Intra-industry innovation, spillovers, and industry evolution: Evidence from the Korean ICT industry이창준
2017-05Investigating Antecedents of Consumers Video-sharing Behavior on Social Media백현미
2017-06Joining the Global Village: Teaching Globalization with WikipediaKonieczny, Piotr Bronislaw

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