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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학)
TOURISM(관광학부)
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2012-04
광고효과를 통한 체인레스토랑 기업의 브랜드강화 과정을 고찰한 연구
현성협
2012-03
A model of a patron's innovativeness formation toward a chain restaurant brand
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2012-04
Chain restaurant patrons' well-being perception and dining intentions The moderating role of involvement
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Brand attitude
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