Results 1-4 of 4 (Search time: 0.001 seconds).
|2012-04||Chain restaurant patrons' well-being perception and dining intentions The moderating role of involvement||현성협|
|2012-04||광고효과를 통한 체인레스토랑 기업의 브랜드강화 과정을 고찰한 연구||현성협|
|2012-03||A model of a patron's innovativeness formation toward a chain restaurant brand||현성협|
|2011-09||The impact of advertising on patrons'' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal||현성협|