Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 현성협 | - |
dc.date.accessioned | 2018-03-29T10:40:08Z | - |
dc.date.available | 2018-03-29T10:40:08Z | - |
dc.date.issued | 2013-08 | - |
dc.identifier.citation | Journal of Hospitality and Tourism Research, v.37 no.3, 303-329 | en_US |
dc.identifier.issn | 1096-3480 | - |
dc.identifier.issn | 1557-7554 | - |
dc.identifier.uri | http://journals.sagepub.com/doi/10.1177/1096348012436381 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.11754/53971 | - |
dc.description.abstract | The present study (a) examined the effect of image congruence on dimensions of relationship quality (satisfaction and trust) and switching intention, (b) investigated the mediating effect of relationship quality components, and (c) tested the moderating impact of the conspicuousness of product use on the links among these variables. A survey was conducted at luxury restaurants in a metropolitan city. Overall fit of the proposed model and research hypotheses were tested through structural equation modeling and a series of modeling tests for metric invariance. The results showed that social and ideal social image congruencies had a critical role in explaining relationship quality and switching intention; relationship quality components significantly mediated the influence of image-congruence factors on intention; and conspicuousness of product use was found to affect the image-congruence components (satisfaction links), the social image congruence (trust link), and the trust (switching intention link). The findings emphasize the significance of study variables in decreasing restaurant customers’ intention to switch. | en_US |
dc.language.iso | en | en_US |
dc.publisher | SAGE PUBLICATIONS INC | en_US |
dc.subject | image congruence | en_US |
dc.subject | relationship quality | en_US |
dc.subject | conspicuousness of product use | en_US |
dc.subject | switching intention | en_US |
dc.subject | luxury restaurants | en_US |
dc.title | Image Congruence and Relationship Quality in Predicting Switching Intention: Conspicuousness of Product Use as a Moderator Variable | en_US |
dc.type | Article | en_US |
dc.relation.volume | 37 | - |
dc.identifier.doi | 10.1177/1096348012436381 | - |
dc.relation.page | 303-329 | - |
dc.relation.journal | JOURNAL OF HOSPITALITY & TOURISM RESEARCH | - |
dc.contributor.googleauthor | Han, Hee-sup | - |
dc.contributor.googleauthor | Hyun, Sung-hyup Sean | - |
dc.relation.code | 2013014067 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF SOCIAL SCIENCES[S] | - |
dc.sector.department | DIVISION OF TOURISM | - |
dc.identifier.pid | sshyun | - |
dc.identifier.researcherID | 26325461500 | - |
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